phone me: 021406070 - email: sarah@sarahhorn.co.nz
People photography - Hawke's Bay
Photographing people and portraits is an art that balances technical expertise with an intuitive understanding of human expression. My approach begins with understanding the client's vision—whether it’s a corporate headshot, a lifestyle shoot, or a creative campaign, each project demands a unique style and mood. I focus on capturing the essence of the individual while aligning with the brand's message, ensuring that every image communicates the desired narrative.
“I wanted photos for my website and other communications. Useful, different photos I could be proud of because they presented me in a flattering way. Sarah exceeded my requirements superbly!
Sarah is very professional, efficient, organised and at the same time relaxed, reassuring and reliable. I felt very comfortable responding to her inspired suggestions on how to pose for the camera as she works in a very collaborative way. I can highly recommend Sarah if you need a portrait that captures what makes you special.”
Interaction with the subject is key to achieving authentic, compelling portraits. I make sure to create a comfortable atmosphere, guiding them through poses while encouraging natural expressions. This rapport helps in capturing moments that feel genuine and relatable, which is essential for commercial photography where connection with the audience is vital.
Lighting plays a crucial role in my process. I use natural light to create soft, flattering tones or studio lighting for more controlled, dramatic effects, depending on the project’s needs. I pay close attention to the environment, choosing locations or backdrops that complement the subject and enhance the overall composition.
Post-processing is the final touch where I refine the images to meet commercial standards, balancing colour, contrast, and clarity without losing the natural essence of the photograph. My goal is always to deliver images that not only meet the client’s specifications but also stand out as powerful, engaging visuals that resonate with the target audience.
Contact Sarah on 021 406 070 for people photography enquiries.